Aviva sees people, not policies. Our multi-channel campaign brought that promise to life and actively demonstrated the belief by introducing Youmanity. Through our Youmanity campaign, thousands of Facebook users put the YOU in humanity by donating their statuses to a nonprofit for a day.
Formica launched 180FX, an affordable alternative to granite countertops, to an audience skeptical that laminate could look like real granite. So we put them to the test. We invited skeptics to do a 180 by challenging them to tell the difference. Through online comparisons, sweepstakes, sharable content and interactive galleries we managed to change beliefs and make remodeling affordable again.
What’s for dinner? No one answers that question better than Hormel. An integrated brand campaign served up Hormel as the simple answer to dinnertime questions everywhere, every day.
Are people ready for a better burger? An ambush-style restaurant takeover and integrated campaign set out to find the answer. The results? Jennie-O turkey burger sales reached an all-time high as people switched to the leaner burger.
